OnNovember 15, the rusult of “2016 annual official website of Shandong Education New Media”, which was co-hosted by Sina, Sina weibo and Sina Shandong, was announced: The official sina weibo of High School Attached to Shandong Normal University (AHS) won ‘the most influential official microblog among high schools in Shandong Province in 2016’, thus making it become the only high school in Shandong which won this honor.

In the process of the selection, the co-hosts took the comprehensive factors into consideration such as the total number of articles, the number of fans concerned, the interactive index, the reading volume, the maximum hits and the spread index. At the same time, the hosts also followed the suggestions of the relevant news and communication experts from Communication University of China, Shandong University, Shandong Normal University and so on. In the end, the honor of “the most influential official microblog among high schools in Shandong Province in 2016” was won by the High School Attached to Shandong Normal University.

It is known that the official sina weibo of High School Attached to Shandong Normal University (HSA) opend on March 7, 2012, being the first senior high school who opened the official Sina Weibo in Jinan as well as in Shandong Province. For more than four years, it has been playing an important role in propagandizing AHS in both internal and externalschool and shaping its brand image by its features such as lively style, content affinity, illustrations, format flexibility, real-time interaction and information,impartiality of information, democracy, equality and so on. By doing this, it helps to shows the open atmosphere of the school, enhance the affinity of schools for the general public, and become an important platform for students, alumni, parents, the community to have daily information interaction with AHS. Besides, because of its outstanding operation, AHS hasbeen invited to give typical reports both in the Bureau of Education publicity work conference in Jinan and the Department of Education and Publicity Forum of Shandong Province.

Written by Yang Ping

Photographed by Cheng Ran

Translated by Rooney Liu

Revised by Feng Zhao

Web Edited by Yanghua